Californians now may pick up Rite Aid's award-winning private label Thrifty ice cream in six new flavors, including two Greek-style nonfat frozen yogurts. Thrifty is one of the first ice cream brands to convert the trendy Greek-style yogurt into a sweeter, frozen variety, the Camp Hill, Pa.-based retailer said.

The new Greek-style frozen yogurt products come in Blueberry Cheesecake and Chocolate Lovers varieties. They are characterized by a higher protein content, lower levels of lactose and live probiotic cultures that can help aid digestion, Rite Aid said. The two new varieties have bold, green packaging to match the existing nonfat frozen yogurt varieties, which debuted summer of 2010. A third Greek-style flavor — Strawberry — will hit shelves soon.

"Rite Aid is proud to be one of the first retailers to offer Greek-style frozen yogurt," said Ron Simmer, general manager of the Thrifty Ice Cream plant in El Monte, Calif. "Like the many storied Thrifty flavors that came before, our Greek-style varieties are primarily sourced, made and distributed in California — all for about half the price of most national competitors."

In addition to the Greek-style frozen yogurt, Thrifty also unveiled four new ice cream flavors — Chocolate Chip Cookie Dough, Red Velvet, Mint 'n Chip and Pistachio Nut. Both the new ice creams and the frozen yogurts are available in take-home pint containers at nearly all California Rite Aid stores for $2.29 each.

As a beloved Californian brand, Thrifty ice cream has been winning gold medals at the Los Angeles county fair every year since 1952, Rite Aid said. It is made with real California milk; many of the ice cream recipes have remained the same for 50 years.