Anthem Worldwide — the brand development division of Schawk Inc., a Des Plaines, Ill.-based provider of brand development and deployment services — said it named Deborah Smith Read creative director for its San Francisco office. She brings 25 years of experience in brand development — including design strategy, naming and identity, package design and interactive creative — from her own consultancies, Brand Engine and Addis Creson. Her background includes experience with Williams-Sonoma/Pottery Barn Kids, Smith & Hawken, Kraft Foods, Sara Lee, The Clorox Co., Barclays Global Investors and LVMH.

“Successful brands must truly connect across consumer touchpoints whether it's at home, on the go, at the store, or on the shelf,” said Lor Gold, global chief creative officer for Schawk. “Deborah brings creative connective tissue through experience and passion to help Anthem's clients deliver an emotionally compelling brand experience for consumers.”